In this week’s news, Google Ads has unveiled new barcode and QR code formats for promotions, enhancing the way customers can redeem offers both online and in-store, while also sparking rumors of a potential “Search Max” feature within the platform; additionally, the company has updated its advertising policies for children and teenagers to improve clarity without changing enforcement measures.
New Promo Code Formats have been Introduced by Google Ads for Promotion Assets
Google Ads has introduced new barcode and QR code formats for promotions to make it easier for customers to redeem offers online and in-store. By adding barcode and QR code options to its Promotion Assets, Google Ads is providing advertisers with additional tools to promote their offers effectively.
By introducing these innovative formats, customers can seamlessly redeem and in physical stores, creating a more unified and convenient shopping experience that blends the digital and physical worlds.
Details:
This update first came to their attention when Google Ads Strategist Thomas Eccel posted it on LinkedIn. Eccel is known for sharing advanced Google Ads strategies and new features, making his insights valuable for those in the industry.
This update gives advertisers more flexibility in how they present promotional codes, potentially increasing redemption rates through easier customer access.
Get Ready for the Upcoming Launch of Google Ads Search Max
Rumors are circulating that Google may be introducing Search Max to its Ads platform. Some advertisers have reported seeing a “Search Max” option appear in their match type reports within Google Ads.
Lars Thoning Dybro noticed a post on LinkedIn by Adriaan Dekker, which included a screenshot of “Search Max” appearing in the match type report.
There isn’t a lot of information out there on Search Max, but Adrian Dekker has more details here – he wrote:
Search Max is designed to adapt to the ever-changing search landscape by delivering smarter, more effective ads. This innovative feature combines Search Term Matching and Text & URL Optimization to help marketers broaden their reach, improve user relevance, and drive higher conversions.
Forum discussion at LinkedIn.
Google Enhances Disclosure Requirements for Online Ads Targeting Minors
Google announced updates to its advertising policies for children and teenagers to enhance clarity and assist advertisers in comprehending the rules. The company confirmed that there are no alterations to how these policies are enforced alongside the updates.
Google stated that these updates are designed to assist advertisers in discovering and comprehending the safeguards that have been put in place to protect minors, as well as understanding how these safeguards could affect ad delivery.
Google wrote:
In January 2025, we’ll update our child and teen ads policies to increase transparency and make it easier for advertisers to find and understand the protections we’ve implemented to protect minors and the impact these protections may have on ad serving. There are no enforcement changes.
With this, Google is consolidating the following documents into one new document named Ad protections for children and teens policy hub:
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