We have mentioned a couple of times the benefit of having various traffic sources and not being limited only to SEO and organic search.
One traffic source we’ve mentioned is the use of Ads – Google Ads, being one of them.
If you haven’t jumped in to using Google Ads, then now is a great time to do so.
Last November, Google Ads launched Performance Max to all advertisers. Performance max is a new way to purchase Google Ads across other Google properties such as YouTube, Display, Search, Discover, Gmail, and Maps, all under a single campaign.
The performance max campaign complements the keyword-based search campaigns, to help grow ad performance across Google’s full range of advertising channels and inventory.
Campaigns under Performance Max also uses Google automation in order to connect users to the right customers at the right moment, across all of Google’s ad inventory and formats.
For those already using Smart Shopping and Local campaigns, both are set to upgrade to Performance Max starting April. Smart Shopping and Local campaign users will be able to get the same foundational features of Smart Shopping and Local campaigns, while being able to access brand new inventory and formats provided by Performance Max. According to their early testing, those that upgraded their Smart Shopping campaigns to Performance Max saw an average increase of 12% conversion value, at the same or better return on ad spend.
Here is the timeline for the upgrade to Performance Max:
To learn more about the upgrade to Performance Max, the timeline, and steps to take, check out this Google Ads Blog.
Before you can receive free updates, link building strategies or SEO tips you need to confirm your email right now.
(It’s easy)
Just go to your inbox, open the confirmation email from the SIA, and click the link.
And that’s it!
PS: If you don’t see a confirmation email, please check your spam/junk or promotions folders. Sometimes the confirmation message ends up there by mistake.
Obtenez nos 7 études S.I.A. les plus controversées qui feront trembler la tête même les SEO les plus avancés d’incrédulité.
De plus, nous vous alerterons lorsque nous publierons de nouveaux tests au public.
Obtenga nuestros 7 estudios S.I.A. más controvertidos que harán que incluso el SEO más avanzado sacuda la cabeza con incredulidad.
Además, le avisaremos cuando publiquemos nuevas pruebas al público.
Get Our Most 7 Controversial S.I.A. Studies That Will Make Even the Most Advanced SEO Shake Their Head in Disbelief.
Plus we will alert you when we publish new tests to the public.
