Which author’s (or authors’) content is producing the most desired results?
Which content category is getting the most page views?
In Google Analytics 4, you can measure a lot of metrics–or, in this case, parameters–even those that may not be in the default version.
That’s basically what a recent Analytics tweet said:
The tweet linked to an Analytics Help page: [GA4] Add Custom Parameters to Automatically Collected Events.
The help page describes 3 ways of doing this:
For more specific steps, do see the help page.
Source: Google Analytics Twitter channel
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