NOTE: This video was published on March 11th, 2021. Some things may have changed since then.
For example, the video says a YouTube Short is 60 seconds or less, and that seems to still be the case. However, TikTok videos started at 15 seconds max, then 60 seconds max, and then, currently is 3 minutes.
So, that may, at some time, be the case for YouTube Shorts.
That tweet linked to this video.
What Are YouTube Shorts?
Well, as the name implies, they’re short videos–currently up to 60 seconds in length.
Two other distinguishing characteristics of Shorts is that they’re vertically-oriented and can be created using just your phone.
(Of course, you can create longer videos using just your phone, but part of the Shorts concept is ease of creation and consumption. YouTube has tools that make the creation of such videos easy.)
Why Create Shorts?
Personally, I haven’t yet created a YouTube Short, but from what I’ve seen, I think I can understand the appeal of Shorts.
For one, people may be short on time, so they may only have time to watch short videos.
Shorts, to me, have a sort of spontaneity to them. That can be great for those who just want to ‘get ‘er done’ and be over with it.
And while Shorts still do require planning (you still have to consider things like lighting, props, and what you’re going to say), as far as content is concerned, you don’t have to create quite as much as you do for longer videos.
Shorts can also focus creators’ attention on the points that really matter. That is, if you’re creating a series of videos that make up a tutorial, you know that you only have 60 seconds for each video. That means you’d better get to the point…fast.
That’s it! I tried to keep this article…short.
PS: I think it’s ironic that the video tutorial isn’t a Short. But that’s just me. I know it’d be pretty hard to cover all of that in 60 seconds.
But then again…maybe it can be done.
Why don’t you try it?
Source: YouTube Creators Twitter channel