As everything from our banking to our medical records moves online, the need for privacy has grown. New laws designed to keep our information safe pose new challenges.
In May 2018, the EU’s General Data Protection Regulation, or GDPR, came into effect. Creating harder passwords and avoiding phishing was no longer enough. The European Union created new regulations around privacy laws.
And with these regulations come stiff penalities.
The GDPR gives European internet users the strongest privacy protections in the world. It stops organizations from collecting personal data when unnecessary and requires explicit consent from the searcher. Once a company has someone’s data, they can’t use it for anything other than the original purpose. If security breaches happen or if that data is held longer than necessary, companies can get in big trouble.
Regulators can hand out huge fines. With a maximum of 20 million euros or 4% of a company’s global revenue, whichever is higher, companies are scrambling to ensure users’ privacy.
Victims of any data misuse are entitled to seek compensation. When fines are handed out, companies usually appeal them, leaving the final decisions to be hammered out in the courts.
Google, Meta / Facebook, and Twitter all have been fined. While Big Tech companies get the most publicity, GDPR applies to all companies that conduct business online in Europe, from retailers to airlines.
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