Microsoft’s global outage is all the news right now with Banks, Aviation, Telecoms, Media, and other businesses being affected. We expect some of those in SEO using the system has also been affected. This only goes to show how an outage in a tech key player can affect so many industries and companies.
This week’s news in the SEO space is all about core updates, cctlds, and SEORockstars 2024. Check them out below:
In the past year (2023), a total of 4 core updates have been released – the first one, also in March, while the succeeding one was launched in August. This has led some to think that the next core update this year will be coming soon.
Danny Sullivan, Google’s Search Liaison, commented on Search Engine Roundtable that they do not know exactly yet when the next core update will be. He expects that we’ll see one in the coming weeks because it fits with their general cycle but as for when precisely, it is just not known yet. Updates aren’t scheduled to a particular day as the ranking team makes changes, tests those, evaluates those, and eventually they get a launch date. According to him:
“We’d tell you when the next core update will be if we knew. But we don’t know exactly yet, that’s all. These aren’t scheduled to a particular day. The ranking team makes changes, tests those, evaluates those and eventually we get a launch date. There have been many times I could have said “Core update next week!” because everything was on track for that to happen, but then there’s a need to do a bit more work or other things that might cause a pushback. I would expect we’ll see one in the coming weeks, because that fits in with our general cycle. But precisely when, that’s just not known yet.”
Sites that have been affected by last year’s helpful content update and the core update last March are waiting for this next core update with the hopes that improvements they have made on their site would help them regain their lost rank and traffic. Hopefully, we’ll see some recoveries when it rolls out in the coming weeks.
In this month’s episode of Google’s SEO Office Hours, someone asked if a .com.kr domain does better than .com domain when a user searches in Korean.
Gary responded that generally speaking, local domain names do better because Google Search promotes local content to users. However, it is not to say that a .com domain cannot do well. Generally though, a localized domain name has more benefit though not to much. If the language of a site matches the user’s query language, that has more impact than the domain itself.
Check out the episode and the particular question below:
Google releases a monthly video called Google SEO Office Hours where the Search Quality team answers questions about Google Search submitted by users. This month’s episode has been released and the questions answered includes:
Check out the episode below:
If you have questions that you would like the Search team to answer, you could also submit it here. Note though that they just run though some answers and for a more detailed response, they usually refer back to their documentation or their help forums. So if you have questions and need clarifications, might as well just check the documentation or forums.
SEORockstars is now on its 13th year this 2024. Early details of the event have been released, plus early bird tickets are available for a limited time only!
The event will be held on November 5-7, 2024 at the Plaza Hotel and Casino in Las Vegas.
SEORockstars is a premiere SEO conference with the best of the best in the SEO world. It is the ultimate event where the brightest minds in the industry converge to share their secrets, strategies, and success stories. It is not just another SEO conference, it is a three-day immersive experience designed to equip you with the latest strategies, tools, and insights to skyrocket your online presence.
This year’s speakers are:
Hosted by Clint Butler and Dori Friend, with Terry Samuels as the Master of Ceremonies, this year’s event is surely not to be missed! Especially with all these changes in Search and the introduction of AI, it is a must to attend it. Check out the event page at seorockstars.net
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