What Google’s Quality Rater Guidelines Reveal About Search

SIA Team
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September 15, 2025
Last week, we reported on Google’s update to the Search Quality Rater Guidelines, highlighting the addition of AI Overview examples and clarified YMYL definitions. In this week’s article, we take a step back and look at the bigger picture: what exactly are the Quality Rater Guidelines, how do they work, and why do they matter […]

AI Content & Google: Spam or Safe?

SIA Team
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September 8, 2025
The use of AI tools for content has surged over the past two years, with marketers and publishers using them for everything from blog drafts and product descriptions to social posts and FAQs. AI promises speed and efficiency—but also raises questions about originality, accuracy, and compliance with Google’s policies. Google has clarified its position: AI-generated […]

Understanding Google Spam: Policies, Detection, and How to Play Clean

SIA Team
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September 1, 2025
Just last week, Google rolled out its August 2025 Spam Update , the latest in a series of algorithmic changes designed to detect and demote manipulative or low-value tactics in search results. Spam updates like this remind SEOs and site owners that staying aligned with Google’s evolving spam policies isn’t optional—it’s essential for long-term visibility. […]

“Google Zero” Arrives: How AI Search Is Squeezing Publisher Clicks — and What SEOs Can Do

SIA Team
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August 25, 2025
What “Google Zero” means (and why publishers are alarmed) The Financial Times reports that publishers are mobilizing against a “Google Zero” future—where AI summaries and agentic features answer queries on Google, and far fewer users click through to the open web. The FT frames this as a structural shift: AI Overviews/AI Mode change user behavior […]

Does the Amount of Pages Indexed Affect Rankings

SIA Team
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August 20, 2025
Will a larger page get a better rank?

AI in Organic Search: The “Search-Everywhere” Shift You Need to Know

SIA Team
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August 18, 2025
TL;DR AI is no longer just a SERP add-on—it’s becoming the interface for discovery across Search, browsers, vertical experiences (Finance, Flights), and even audio. Google says AI features are driving more queries and higher-quality clicks overall; independent studies show fewer clicks when AI summaries appear on a given results page. Both can be true, and […]

Do Brand Mentions As Implied Links Affect Rank?

SIA Team
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August 13, 2025
Will a brand mention that serves as an implied link, also be enough to affect rank?

AI Search and the Click Decline: What You Need to Know

SIA Team
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August 11, 2025
In a blog post on August 6, Liz Reid (VP, Head of Search) argued that AI features such as AI Overviews and AI Mode are driving more queries and delivering higher-quality clicks (people who do click stay longer and engage more), while overall outbound clicks to the open web remain “relatively stable” year-over-year. She also […]
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