Author: SIA Team

By SIA Team
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August 25, 2025
What “Google Zero” means (and why publishers are alarmed) The Financial Times reports that publishers are mobilizing against a “Google Zero” future—where AI summaries and agentic features answer queries on Google, and far fewer users click through to the open web. The FT frames this as a structural shift: AI Overviews/AI Mode change user behavior […]
By SIA Team
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August 20, 2025
Will a larger page get a better rank?
By SIA Team
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August 18, 2025
TL;DR AI is no longer just a SERP add-on—it’s becoming the interface for discovery across Search, browsers, vertical experiences (Finance, Flights), and even audio. Google says AI features are driving more queries and higher-quality clicks overall; independent studies show fewer clicks when AI summaries appear on a given results page. Both can be true, and […]
By SIA Team
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August 13, 2025
Will a brand mention that serves as an implied link, also be enough to affect rank?
By SIA Team
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August 11, 2025
In a blog post on August 6, Liz Reid (VP, Head of Search) argued that AI features such as AI Overviews and AI Mode are driving more queries and delivering higher-quality clicks (people who do click stay longer and engage more), while overall outbound clicks to the open web remain “relatively stable” year-over-year. She also […]
By SIA Team
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August 6, 2025
Common SEO advice is that internal links are powerful. But are they really powerful? If so, how powerful exactly?
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