Author: SIA Team

By SIA Team
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September 8, 2025
The use of AI tools for content has surged over the past two years, with marketers and publishers using them for everything from blog drafts and product descriptions to social posts and FAQs. AI promises speed and efficiency—but also raises questions about originality, accuracy, and compliance with Google’s policies. Google has clarified its position: AI-generated […]
By SIA Team
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September 3, 2025
The short version A U.S. federal court just issued final remedies in the landmark DOJ case over Google’s search monopoly. Judge Amit P. Mehta rejected a breakup (no sale of Chrome or Android) but ordered a package of conduct remedies: no exclusive distribution deals tied to Search/Chrome/Gemini/Assistant, limited-term (≤1 year) non-exclusive placement contracts, data sharing […]
By SIA Team
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September 1, 2025
Just last week, Google rolled out its August 2025 Spam Update , the latest in a series of algorithmic changes designed to detect and demote manipulative or low-value tactics in search results. Spam updates like this remind SEOs and site owners that staying aligned with Google’s evolving spam policies isn’t optional—it’s essential for long-term visibility. […]
By SIA Team
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August 25, 2025
What “Google Zero” means (and why publishers are alarmed) The Financial Times reports that publishers are mobilizing against a “Google Zero” future—where AI summaries and agentic features answer queries on Google, and far fewer users click through to the open web. The FT frames this as a structural shift: AI Overviews/AI Mode change user behavior […]
By SIA Team
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August 20, 2025
Will a larger page get a better rank?
By SIA Team
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August 18, 2025
TL;DR AI is no longer just a SERP add-on—it’s becoming the interface for discovery across Search, browsers, vertical experiences (Finance, Flights), and even audio. Google says AI features are driving more queries and higher-quality clicks overall; independent studies show fewer clicks when AI summaries appear on a given results page. Both can be true, and […]
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