Category: News

By Marie Aquino
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April 10, 2026
The March 2026 Core Update is officially complete—and while the rollout lasted just under two weeks, the impact is still unfolding across industries. This week’s biggest story isn’t just that the update finished—it’s what we’re now seeing in the aftermath: clear winners, sharp losses, and stronger signals around originality and value. But that’s not the […]
By Marie Aquino
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April 3, 2026
This week’s SEO updates aren’t about new features—they’re about understanding what’s already happening under the hood. The March 2026 core update is now underway, and early signals show a slower rollout with mixed reactions across sites. At the same time, Google is doubling down on fundamentals—clarifying how crawling actually works and why page weight still […]
By Marie Aquino
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March 27, 2026
Google didn’t just release one update this week—it released two. The March 2026 spam update rolled out fast and quietly, finishing in under a day, while the March 2026 core update began rolling out shortly after, expected to take up to two weeks to fully complete. Together, they signal a clear message: Google is tightening […]
By Marie Aquino
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March 20, 2026
AI in search is no longer just about better answers—it’s reshaping how content is discovered, who controls visibility, and where traffic actually goes. This week, Google is pushing deeper into personalization with “Personal Intelligence,” while also revealing how its crawling systems truly work behind the scenes. At the same time, new data highlights a growing […]
By Marie Aquino
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March 6, 2026
This week’s updates offer a closer look at the systems that determine how content is discovered across Google’s ecosystem. With the completion of the February 2026 Discover Core Update, new documentation explaining how crawling works, and clarifications around image thumbnail selection, Google is shedding more light on the infrastructure behind content visibility. At the same […]
By Marie Aquino
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February 20, 2026
This week’s updates show AI moving beyond experimentation and into core systems — analytics, ranking, monetization, and commerce. From AI-powered reporting inside Search Console to ads appearing directly in ChatGPT conversations, the shift isn’t theoretical anymore. It’s operational. Add to that Google’s reaffirmation that classic ranking still powers AI search, plus its 2026 vision for […]
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