Category: News

By Marie Aquino
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February 6, 2026
This week’s updates point to a quiet but important shift in how Google surfaces and evaluates content — especially beyond traditional search results. With the rollout of the first-ever Discover Core Update, Google is signaling that Discover is no longer just an add-on feed, but a system with its own evolving quality standards. Combined with […]
By Marie Aquino
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January 30, 2026
Search continues to evolve quickly — but this week’s updates point to something deeper than just new features. From Google expanding AI-powered experiences, to fresh data showing people are searching less, to early discussions around giving publishers more control over AI usage, the signals are starting to connect. This week’s roundup looks at what’s changing, […]
By Marie Aquino
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January 23, 2026
It’s been a full and eventful week on our end. After wrapping up last week’s SEORockstars event — which went incredibly well — we’ve been knee-deep behind the scenes, working through session recordings and post-event deliverables. Huge thanks again to everyone who attended, spoke, and contributed to making it such a strong few days of […]
By Marie Aquino
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January 9, 2026
This week’s roundup centers on one thing many site owners and SEOs are feeling right now: adjustment. With the December 2025 Core Update officially wrapped up, Google continuing to clarify its stance on SEO versus newer AI-driven acronyms, and the SEO Rockstars 2026 conference just around the corner, it’s clear we’re in a moment where […]
By Marie Aquino
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December 26, 2025
This week’s roundup arrives in the middle of a noticeably active period in search. Google’s December 2025 Core Update is still rolling out, and early impacts are becoming harder to ignore as volatility intensifies across many sites and verticals. At the same time, Google continues to push forward on its AI-first search vision—expanding Gemini 3, […]
By Marie Aquino
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December 12, 2025
After a stretch of relatively quiet weeks, search and AI came roaring back to life. Google officially rolled out the December 2025 Core Update, triggering noticeable volatility and renewing conversations around how rankings are evolving — especially alongside Google’s confirmation that smaller, unannounced core updates happen continuously. At the same time, Search Console saw meaningful […]
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