Category: News

By SIA Team
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May 8, 2026
This week’s Search news roundup highlights a major shift in how Google wants users to interact with the web in an AI-first environment. Instead of replacing websites entirely, Google is increasingly emphasizing source visibility, clickable references, and deeper web discovery inside AI-powered Search experiences. That direction became clearer through updates around AI-generated answers, evolving Search […]
By SIA Team
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April 24, 2026
Search is anything but stable right now. We’re seeing fresh signs of ranking volatility heating up again following the March 2026 Core Update, with tracking tools and early chatter pointing to continued movement across the SERPs. At the same time, Google is doubling down on where search is headed—less tolerance for generic content, tighter spam […]
By Marie Aquino
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April 17, 2026
Google is tightening control across multiple fronts this week—and it’s not just about rankings anymore. From spam reports now triggering manual penalties, to a new crackdown on back button hijacking, and a major shift toward AI-driven browsing in Chrome, the direction is becoming clearer: These updates may seem separate—but together, they point to a deeper […]
By Marie Aquino
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April 10, 2026
The March 2026 Core Update is officially complete—and while the rollout lasted just under two weeks, the impact is still unfolding across industries. This week’s biggest story isn’t just that the update finished—it’s what we’re now seeing in the aftermath: clear winners, sharp losses, and stronger signals around originality and value. But that’s not the […]
By Marie Aquino
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April 3, 2026
This week’s SEO updates aren’t about new features—they’re about understanding what’s already happening under the hood. The March 2026 core update is now underway, and early signals show a slower rollout with mixed reactions across sites. At the same time, Google is doubling down on fundamentals—clarifying how crawling actually works and why page weight still […]
By Marie Aquino
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March 27, 2026
Google didn’t just release one update this week—it released two. The March 2026 spam update rolled out fast and quietly, finishing in under a day, while the March 2026 core update began rolling out shortly after, expected to take up to two weeks to fully complete. Together, they signal a clear message: Google is tightening […]
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