Category: News

By Marie Aquino
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November 7, 2025
This week’s news updates highlight how AI-driven search is reshaping the fundamentals of visibility. Google’s latest discussions shed light on how AI Mode now evaluates and recommends businesses, shifting discovery from simple keyword matching toward multi-step reasoning and contextual understanding. Meanwhile, Google is retiring certain lesser-used features and structured data types, signaling a continued move […]
By Marie Aquino
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October 31, 2025
It’s been a relatively calm week in the world of search and AI, but still one worth noting. Google introduced Query Groups in Search Console Insights, giving SEOs a smarter way to view query data, while Alphabet’s Q3 2025 earnings showcased how deeply AI is now woven into Google’s search ecosystem. And on a more […]
By Marie Aquino
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October 24, 2025
This week in search and AI, Google’s reporting tools hit a temporary snag while OpenAI made headlines with another major product release. From Search Console data delays and crawl report glitches to the launch of ChatGPT Atlas, a browser designed around AI-assisted browsing — it’s been a quieter week overall, but one that highlights how […]
By Marie Aquino
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October 17, 2025
This week, Google executives opened up like never before — and the result was a gold mine of insight into where Search is headed. Liz Reid (Head of Google Search) discussed trust, ads, and the web’s evolving role in an AI-powered world, while Robby Stein (VP of Product) revealed how AI Mode came to life […]
By Marie Aquino
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October 10, 2025
This week in search has been a busy one, with big moves shaping both AI and regulation. Google is expanding AI Mode globally, bringing its conversational search experience to more countries and languages. At the same time, a new study sheds light on how AI citations actually work—showing that brand-controlled sources, location, and context all […]
By Marie Aquino
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October 3, 2025
Search keeps evolving, but one thing is clear—there’s no single path forward. This week, we got rare insights from Google’s own Liz Reid, who emphasized that the blue link is far from dead, even as AI reshapes how people search and interact online. Google is also making AI Mode more visual, expanding beyond text into […]
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