SEO: What is Pogo Sticking?

SIA Team
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May 17, 2023
If you’ve ever read the term “pogo-sticking” in SEO or marketing articles, you’ve probably figured out that it’s not as entertaining as it sounds – at least not by this definition.  Google coined the term “pogo-sticking” in SEO. It refers to what happens when a user enters your site from a search engine results page […]

What is Link Bait And How Do I Create Link-Worthy Content?

Marie Aquino
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May 14, 2023
Organic backlinks are always the best type of backlinks as they are given away for free by site owners/writers and you don’t have to go through the process of sourcing, raising awareness or buying links. However, getting backlinks organically isn’t that easy, but it’s possible. One way is to lure the links. What is link […]

What Are SERP Features?

SIA Team
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May 13, 2023
You have probably seen these Google SERP (Search Engine Results Page) Features whenever you search queries whether it’s on your desktop search or mobile device but you’re not just aware of what they are called, especially if this is the first time you have heard of the work Search Engine Optimization (SEO) industry.  The unique […]

Search Engine Optimization Guide for Beginners

Marie Aquino
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May 10, 2023
Let’s start off with the first question many new SEO beginners want to know, what is Search Engine Optimization Guide for Beginners (aka SEO)?  SEO, or search engine optimization, is a way to get traffic to your website or page through search engines such as Google, Microsoft Bing, and others. The way to get those […]

What Is Better for SEO, Stock Images Or Original Images?

SIA Team
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April 21, 2023
In this post, you will learn about the studies that have been conducted and the results that have been produced.

What is Clickbait?

SIA Team
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March 28, 2023
This article will attempt to clarify the phrase "clickbait" by providing definitions, clarifying what it is, reviewing the term's history, providing instances, and demonstrating how it can be used for both good and bad purposes.

Myth busting: Image ALT Wrapped in H1 Vs Regular Text H1

SIA Team
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January 20, 2023
Will the image alt with the keyword on it, wrapped in H1, beat a regular text H1?

Which Link Shortener Is Better When Linking from A Google Doc?

SIA Team
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January 17, 2023
Should you use a link shortener for Google Doc links or not? If so, which is the best
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