Optimize Your YouTube Videos

YouTube Marketing Hub
Optimize Your YouTube Videos
Video Keyword Research
OVERVIEW

Learn how to create videos that get views, likes, comments and subscribers.

Creating a successful YouTube video isn’t easy. To create a video that viewers love, you need to master skills like outlining, shooting, video editing and more. You also need to tap into YouTube creator features (like end screens and cards).

This page contains a library of resources that will help you make awesome YouTube videos.

Video Keyword Research
Just like with “normal” SEO, video SEO starts with keyword research. And this resource will show you a handful of strategies that you can use to uncover keywords for your YouTube videos.
YouTube Video Title
Your video’s title is a critical part of optimizing your video for SEO. See best practices for optimizing your Video Title here.
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YouTube Video Description
YouTube uses your video’s description to understand your video’s topic, theme, content and more. This resource will show you how to write SEO-friendly descriptions in 2018.
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YouTube Tags
Learn the exact process for optimizing your video’s tags (including breakdowns of videos that are rankings in YouTube for super competitive keywords).
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Engagement Signals
Learn how to generate more subscribers, likes and comments on every video that you publish.
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Audience Retention
How do you get viewers to watch your video all the way to the end? This resource has you covered with a number of actionable tips and strategies.
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Watch Time
Learn how to maximize YouTube’s #1 rankings signal: Total Watch Time.
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Channel Keywords
The right Channel Keywords can increase the rankings of your entire channel. See best practices for writing Channel Keywords right here.
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YouTube Hashtags
How to use YouTube hashtags to get more views on your videos.
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