Author: SIA Team

By SIA Team
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September 24, 2025
Are nofollow links worth it?
By SIA Team
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September 17, 2025
Google appears to be testing the removal of the long-standing “100 results per page” option in Search. For years, users could force 100 results on a single results page using the &num=100 URL parameter, but as of early September 2025, that parameter no longer works. Instead, results are capped at the default setting—usually 10 results […]
By SIA Team
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September 15, 2025
Last week, we reported on Google’s update to the Search Quality Rater Guidelines, highlighting the addition of AI Overview examples and clarified YMYL definitions. In this week’s article, we take a step back and look at the bigger picture: what exactly are the Quality Rater Guidelines, how do they work, and why do they matter […]
By SIA Team
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September 8, 2025
The use of AI tools for content has surged over the past two years, with marketers and publishers using them for everything from blog drafts and product descriptions to social posts and FAQs. AI promises speed and efficiency—but also raises questions about originality, accuracy, and compliance with Google’s policies. Google has clarified its position: AI-generated […]
By SIA Team
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September 3, 2025
The short version A U.S. federal court just issued final remedies in the landmark DOJ case over Google’s search monopoly. Judge Amit P. Mehta rejected a breakup (no sale of Chrome or Android) but ordered a package of conduct remedies: no exclusive distribution deals tied to Search/Chrome/Gemini/Assistant, limited-term (≤1 year) non-exclusive placement contracts, data sharing […]
By SIA Team
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September 1, 2025
Just last week, Google rolled out its August 2025 Spam Update , the latest in a series of algorithmic changes designed to detect and demote manipulative or low-value tactics in search results. Spam updates like this remind SEOs and site owners that staying aligned with Google’s evolving spam policies isn’t optional—it’s essential for long-term visibility. […]
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