All Advertisers Can Now Access Google Ads Creative Studio

Utilizing Google Ads Creative Studio allows advertisers to create targeted advertising more affordably.
SIA Team
July 21, 2022

The platform for creating distinctive ads at scale, Google Advertising Creative Studio, is now available to all marketers.

Delivering targeted advertisements to customers at scale is too expensive for many businesses. As a result, they must decide between highly successful, customized advertising and a less customized one that will meet their budget.

“Simply tell us what element of the ad creative — like a product image, superimposed text or sound — you want to set as ‘swappable’ and provide different versions of that element based on a set of rules you create. The rules include the audiences you want to reach or contexts you want to match,”  Google said.

Advertisers can modify their ads to cater to different consumers, locations, languages, or settings. While users supply the creative elements and targeted information, Google will handle the remaining tasks.

It is now possible to share projects made in Ads Creative Studio with Google Ads, Display and Video 360, and Campaign Manager 360. With this version, the asset library will allow all creative elements in Ads Creative Studio to be shared among numerous accounts.