Google has announced that the August 2023 core update is now finished rolling out. The 2nd core update of the year was rolled out last August 22 and took 16 days to roll out, 2 days more from the expected two-week rollout.
If you have experienced a drop in rank after a core update, Google suggests focusing on ensuring that you offer the best content that you can, as this is what the algorithm seeks to reward. Check out Google’s guidelines on how to create helpful, reliable, people-first content for guidance on what type of content Google rewards and for some questions to ask yourself in assessing the content that you have on your site.
A content audit would also be helpful. Look at your site and the pages that you have, which pages have been impacted and for what type of searches? Doing a content audit will help you understand why particular pages may have dropped, what pages have been rewarded, and if there may be other pages on your site that can perform better for particular searches.
With regards to how long it takes to recover from a core update, assuming improvements have been made, changes may not be felt until the next core update is released. However, Google does release different types of updates constantly, and some are not always announced. When these are released, they may cause content to recover if the improvements are warranted.
Keep in mind though that improvements aren’t a guarantee for recovery, nor do pages have any static or guaranteed position in search. If there is more deserving content, then that content will continue to rank well in their system.
Read more on the Google Search Team’s insights and advice on core updates in our “What To Do During A Google Search Algorithm Update?” article.
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