The Chrome Privacy Sandbox, Google’s new approach for distributing targeted adverts without using cookies, has begun origin trials, the firm revealed.
The company’s initial goal is to evaluate ad relevance using its new Topics API, as well as FLEDGE and Attribution Reporting, which allows for remarketing and ad click measurement without tracking behavior across many sites.
Google will use Origin trials to test new Chrome technologies with a small group of people to ensure it is ready for widespread use. Developers can start testing code for Topics, FLEDGE, and Attribution Reporting in the Canary Chrome beta starting today, and “we’ll advance to origin trials with a limited number of Chrome Beta users as soon as feasible,” according to the company. The corporation will eventually expand the testing to a stable version.
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