The October 6 episode of Search Off The Record is all about Image SEO. A topic that was discussed in the podcast is the use of Rel=Canonical. When it comes to your webpages, there might be instances where pages are duplicated and in order to pinpoint to crawlers what the original page is that should be ranked, the Rel=Canonical is used. But how about when it comes to images and using the same image multiple times in different pages? Is there a need to rel=canonical them, too?
According to John Mueller, for images, there is no need to rel=canonical them and say that they are the same image. This is because Google’s systems try to recognize when the image is the same and having multiple images indexed for one thing is perfectly fine. For example, if you have one image in different sizes. If someone is searching for a large image, search would be able to provide the large image. If you have a small version of it and someone is looking for a small image, search would also be able to provide it.
If you have been using rel=canonical for your images, then time to stop, there is no need to. It’s one less thing to do and time that can be used elsewhere.
Wondering what other Image SEO techniques you could do? Check out our image SEO articles.
Check out the Image SEO episode of Search Off The Record here.
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