YouTube Introduces @username Handles To Promote Content

YouTube has launched @username format tagging on the user's channel’s pages, shorts, and even in the comment section.
SIA Team
October 11, 2022

Users may now find and interact with content creators directly on YouTube by tagging their handles. It permits channels to utilize unique identifiers with the @username format, as announced on the video-sharing platform’s News and Events website.

“The timing of when a creator will get access to the handles selection process depends on a number of factors, including overall YouTube presence, subscriber count, and whether the channel is active or inactive,” YouTube said in their recent blog post.

These handles will display, among other places, in comments, video descriptions, and channel sites, allowing users to swiftly tag others.

“It’ll soon be simpler and faster to mention each other in comments, community posts, video descriptions, and more. For example, creators can be shouted out in a mention in comments or tagged in the title of recent collaboration, helping them increase visibility and reach with new audiences,” YouTube said.  

YouTube said, Creators, will be alerted when they may choose their handle, which will be released over the following month. 

It said that the handle for a channel will automatically change if it already has a personalized URL, however, this can be altered for a little period after the notification is received.