Facebook usage among American teenagers aged 13 to 17 is declining, according to a Pew Research Center survey, as more of them are turning to social networking apps that focus on videos.
In a similar study conducted in 2015, 71% of US teenagers reported using Facebook; by 2022, that number had decreased to 32%.
Although neither app is at the top of the list, TikTok, Instagram, and Snapchat all surpass Facebook in terms of popularity among US teenagers, YouTube, which is used by 95% of American teenagers, holds the top rank.
Other online platforms that made it to the top are, TikTok (67%), Instagram (62%), Snapchat (59%)
Facebook (32%), Twitter (23%), Twitch (20%), WhatsApp (17%), Reddit (14%) and Tumblr (5%).
Results of the Pew Research Center poll can help companies and marketers target the current generation of web users.
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