Google Analytics 4’s Explorations: Advanced Customer Journey Insights

Do you want to dive deep into your customers’ journeys? Explorations in GA4 may be what you’re looking for.
SIA Team
November 12, 2021

If you’re reading this, you appreciate the customer’s journey: that metaphorical journey that they take to move from knowing that they have a problem (need or desire), to knowing that your product/service/offer is what’s best for their needs.

You may know that the default settings in Google Analytics 4 offer reports that, compared to Explorations, may help give you a more surface-level overview of your customers’ journeys. 

There’s a Google Analytics Help page titled, Get Started With Explorations, which serves as an introduction and beginner’s how-to for understanding more about your prospects. 

Source: Google Analytics Twitter channel