If you’re reading this, you appreciate the customer’s journey: that metaphorical journey that they take to move from knowing that they have a problem (need or desire), to knowing that your product/service/offer is what’s best for their needs.
You may know that the default settings in Google Analytics 4 offer reports that, compared to Explorations, may help give you a more surface-level overview of your customers’ journeys.
There’s a Google Analytics Help page titled, Get Started With Explorations, which serves as an introduction and beginner’s how-to for understanding more about your prospects.
Source: Google Analytics Twitter channel
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