As I type this, we’re already in Q4 of 2021.
Wow.
The Holidays sure are fast approaching.
And with that comes the opportunity to really maximize your sales. I’m sure you’ve heard that many companies say that this time of the year is their most profitable.
That gives the prepared retailer a great chance to succeed, especially if you’re competing against other retailers.
Good preparation and planning can lead to more visibility, and just that alone can lead to more brand awareness, more visits, and more purchases.
That’s where this workshop, among other things, comes in.
At 12PM ET, on Tuesday, October 26th, 2021, executives from Shopify and Googe will effectively host a workshop that will cover the following:
Selling in a Way That Customers Prefer to Shop
How you think people may want to shop may not actually be how they’d prefer to shop.
Planning Your Holiday Marketing
Google and Shopify have many, many marketing options. Depending on your willingness, time, and resources, you may not be able to implement all the options you have.
And that’s fine. It’s just that you may have to focus on a handful that you can gain proficiency in.
Free Listings From Google
This is exciting. Free listings may, in a small way, allow you to compete with the big stores. It can give you some much-needed visibility, especially if your store is on Google Maps and people in your locality are looking for what you have to offer.
Ideas for Managing Your Staff, Both In-Store and Online
I’m sure you know how important this is. Every store is different, so I’m not sure how much of the workshop’s content will apply to your unique situation. That said, maybe they’ll shine light on something you’d otherwise overlook.
Optimizing Your Google Business Profile
If you don’t have a Google My Business Profile, you may wish to get one, sooner rather than later.
You can do so here: Google My Business
The sooner you get your profile confirmed, the sooner you can be found on Google.
When you have an optimized Google profile, it’ll ultimately lead to more visibility.
In short, this workshop will help you get prepared for the holidays.
But you don’t have to wait until then.
I just published another news item that’s related to this, titled Google Announces 3-Step Holiday Prep Checklist for New Retailers.
Source: Shopify Holiday Selling, 2021
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