In the recent generative AI arms race, Google seems to have been lagging behind OpenAI and Microsoft, despite being a pioneer in AI. It looks like they are about to change that with their announcement of the incorporation of Generative AI to Google Workspace, making it possible to “create, connect, and collaborate like never before”.
The mission of Google workspace is to meaningfully connect people so they can create, build, and grow together. With their advances in generative AI and incorporation of it to Workspace, it is allowing them to deliver on this mission. Their broad vision is to incorporate AI as a collaborative partner across Gmail, Docs, Slides, Sheets, Meet, and Chat.
Trusted testers will get first access to these new Generative AI features and will be rolled out throughout the year, before making them available publicly. These features will enable users to:
To start, Google is introducing a first set of AI-powered writing features in Docs and Gmail.
Writing can sometimes be difficult and we are often stuck on blank pages, not knowing where to begin. With the introduction of Generative AI to Docs and Gmail, people can get started with their writing. Simply type a topic you’d like to write about, and a draft will instantly be generated for you. You can then continue to refine and edit, getting more suggestions as needed.
In addition, an added feature that helps with rewriting in your chosen tone and style, is also included.
With these Generative AI features being added to their programs, Google wants to keep one thing clear – “AI is no replacement for the ingenuity, creativity, and smarts of real people. Sometimes the AI gets things wrong, sometimes it delights you with something offbeat, and oftentimes it requires guidance.”
With all these in mind, they have designed their products in accordance with their Google’s AI Principles that keep the user in control, letting AI make suggestions that can be accepted, edited, and changed. For organizations, they are also delivering the corresponding administrative controls so that IT is able to set the right policies for the organization.
According to Google, getting it right, at scale is something they take very seriously and building features with AI requires great care, thoughtful experimentation, and many iterations driven by user feedback. They do all this while building safeguards against abuse, protecting the privacy of user data, and respecting customer controls for data governance.
They will launch these new experiences this month via their trusted tester program, starting with English in the United States. From there on, they will iterate and refine the experiences before making them available more broadly to consumers, small businesses, enterprises, and educational institutions in more countries and languages.
And to end their announcement, they state that when it comes to delivering the full potential of generative AI across Workspace, they are just getting started and the same way that they revolutionized real-time collaboration with co-authoring in Docs 17 years ago, they’re excited to transform creation and collaboration all over again in Workspace.
While the incorporation of generative AI to Search has been lagging for Google, it looks like when it comes to productivity products, Google is on a roll and would not allow themselves to be beat.
Watch this video for an introduction of how Generative AI is being incorporated to Google Workspace:
You can also read more on Google’s Announcement of the New Era for AI and Google Workspace.
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