Google has developed a new homepage for Google Analytics 4 properties.
It shows that the Homepage surfaces information that’s relevant based on the user’s behavior in Analytics. Google added that it allows the users to monitor traffic, navigate around Analytics, and get insights about their websites and mobile apps.
Google emphasized that as the user continues to use Analytics, the new home page “provides more personalized content”.
To check the said feature, Click the “Home” link in the left navigation, then a screenshot of the updated home page is shown below. Note that it is divided into five sections.
Overview displays metrics that are important to you depending on your Analytics activity.
Realtime uses data from the real-time report to illustrate action as it happens.
“Recently viewed” links to parts of Analytics that you’ve recently visited.
“Because you frequently view” displays cards that you frequently view.
Unusual changes, developing patterns, and other information about your sites and apps are displayed in “Insights.”