In the Google SEO Office Hours last February 18, a user asked about internal linking and how quickly Google considers the effect of internal links in ranking. He also asked if it is recommended to highlight new content through channeling link juice to it.
According to John Mueller, link juice is one of the terms where people have very conflicting feelings about because it’s not how their system looks at it.
With regards to internal linking, it is one of the most important elements of a site because it’s a great way for site owners to tell Google what they consider important on their site.
Most websites have a homepage that is seen as the most important part of a site and adding links in the homepage to other pages that you think are important is really useful for Google.
As an example, if you have an e-commerce site and you link to your new product from your homepage, then that is a fast way for Google to recognize those new products and to crawl and index them as quickly as possible. It kind of gives them a starting weight. However, if you remove those links, then the internal connection is gone, as well.
With regards to how quickly the links are picked up, they essentially get picked up as soon as the page is re-crawled and re-indexed.
Looks like important pages always need to be in the homepage. Internal links help provide hierarchy in a site and if you want your pages to get traction and get crawled and indexed, it is best to feature them in the homepage.
New to internal linking and not sure how to get your site’s internal linking set up? Check out our internal linking guide to help you get started!
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