It is said that the impact of page experience on search engine rankings and changes to how the search engine scores sites is a factor when it comes to ranking, according to Google Search Advocate John Mueller.
“This is not a tie-breaker,” Mueller said. “It won’t make or break your website in terms of search, but it is a factor that comes into play in regards to ranking between different results.” He added in an online session on during SEODay 2022,
Currently, Google bases desktop search results on a site’s desktop experience – and mobile search results on a site’s mobile experience – as one of the changes revealed.
Muller also talked about the three main metrics that the search engine uses to determine experience scores: largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS).
Google has also introduced a new page experience metric called “interactivity to next page,” abbreviated as INP.
INP was first announced by Google at I/O 2022, and while Mueller was clear that it is not a direct ranking factor, he mentioned INP as something that may play a role in the future.
Mueller spent the first half of his presentation talking about the advantages of Search Console Insights. Users can generate custom reports and get a different perspective on the data by using Search Console data in conjunction with analytics.
He mentioned BigQuery and Data Studio specifically as “a way of connecting different data sources together and creating really fancy reports.”
Mueller also stated that Google is working on expanding its Search Console APIs, which will allow users to connect these APIs to code on their websites.
Before you can receive free updates, link building strategies or SEO tips you need to confirm your email right now.
(It’s easy)
Just go to your inbox, open the confirmation email from the SIA, and click the link.
And that’s it!
PS: If you don’t see a confirmation email, please check your spam/junk or promotions folders. Sometimes the confirmation message ends up there by mistake.
Obtenez nos 7 études S.I.A. les plus controversées qui feront trembler la tête même les SEO les plus avancés d’incrédulité.
De plus, nous vous alerterons lorsque nous publierons de nouveaux tests au public.
Obtenga nuestros 7 estudios S.I.A. más controvertidos que harán que incluso el SEO más avanzado sacuda la cabeza con incredulidad.
Además, le avisaremos cuando publiquemos nuevas pruebas al público.
Get Our Most 7 Controversial S.I.A. Studies That Will Make Even the Most Advanced SEO Shake Their Head in Disbelief.
Plus we will alert you when we publish new tests to the public.
