This update is not yet confirmed by Google. But SEOs and tracking tools show some shakeups are happening.
A discussion at WebmasterWorld started up as people noticed some mobile and desktop shakeups.
Here’s what one user is reporting:
Massive fluctuations again this morning. In our affiliate niche, we have a lot of high DA newspaper and blog sites with ‘Top 10 listings’ outranking dedicated affiliate sites. The Herald, The Scotsman, The Denver Post, The Mercury News all appear. A few previously top 10 sites have just been kicked into the long grass – pages 4 and 5.
And another one:
On my side, I see drops in the last two days and today the drop is getting even bigger.
Another user said this:
I’m seeing big differences between mobile and desktop – the changes I refer to are on desktop whereas mobile has been more stable. Interestingly I’m seeing irrelevant search results that dropped into our niche back in December appearing again – this is a gaming niche and I’m seeing UK Kent council local government websites, MS docs about how to set up a staging environment. Lots of random stuff. I suspect it will revert in the next few days.
A quick peek at CognitiveSEO shows some rumblings.
The question is are these rumblings just a normal part of online life or is Google going to roll out another big update soon?
Have you noticed any SERP bouncing?
Read more at WebmasterWorld.