According to a recent study conducted by Patrick Stox, Ahref’s product advisor, nearly half of all clicks reported in Google Search Console had hidden or anonymized queries.
Upon checking individual sites, it has been found that some only had 15% of their queries reported in Google Search Console, but the Ahrefs study found that Google hid 46.08 percent of all query data on average.
As a result, Google updated its help document on Friday to remove the phrase “very rare.” Google also told us that they clarified their data limits for these reports in this help document.
This change was made after a study revealed that on average, about half of the queries were removed from the reports.
As a result, Google updated its help document on Friday to remove the phrase “very rare.” Google also said that they clarified their data limits for these reports in this help document.