Google is adding a vehicle advertisements format in Search that highlights what’s available for purchase locally, in response to the growing number of individuals buying automobiles online.
These adverts display in the form of a “Vehicles for sale” carousel labeled in the top-left corner when searching terms like “2019 suvs for sale” or “2017 used crossover.” What’s on offer can be bought locally or delivered.
A cover image, make and model, price, “Used” status with mileage, dealership name, and city are all included on the cards. “Tax, title, and processing costs may apply,” Google adds.
Advertisers can “choose which actions [they] would like to track, such as leads and store visits, and assign a value to them,” according to the setup procedure, which includes creating a car inventory data feed and connecting it to the Google Merchant Center.
According to Google, “advertisers who supplemented their existing Search campaigns with automobile advertisements experienced a +25 percent average increase in conversions during beta testing.”
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