For many businesses who want exposure on Google, Google My Business is a necessity.
You may (or may not) be using Google Analytics or Google Analytics 4. It’s one of the more popular analytics platforms, and…it’s free!
Well, I’m sure you know by now that you can streamline data between GMGB and GA(4).
And yesterday (October 14th, 2021), the Google Analytics Twitter channel had a tweet about this:
The tweet linked to an article by Sincro Marketing, titled, How to View Google My Business Campaign Performance in Google Analytics & GA4.
The article basically does what it’s title implies (and the good thing is that it covers both GA and GA4).
I used WordCounter.net to get an idea of its word count: 559 words, so it’s not long, which is great.
Of course, implementing its steps will take longer than it takes to read. But if your reading comprehension is good, you should be able to easily do the steps.
If you’d like to move ahead with GMB and GA(4), here’s the place to start.
Source: Google Analytics Twitter Channel
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