Google's New 'my Ad Center' Allows You To Customize Your Advertising

With its planned "My Ad Center," Google hopes to give you more control over the advertising that shows in Search, the Discover feed, and YouTube.
SIA Team
May 12, 2022

The My Ad Center "Hub" has a modern Google design that allows you to simply turn off "Personalized advertisements" from the top-right corner. Customize, which is divided into three tabs, is located in the center of the (Material You) bottom bar.

Topics are presented as cards (with cover imagery) with a plus and minus sign to indicate how much of a topic you wish to see. When you're signed into those three Google apps or services, the +/- signal influences the likelihood of them appearing.

Those looking for a specific sort of automobile, for example, can choose the "Hybrid alternative vehicles" category, while those looking for a tablet as a present can opt to see fewer adverts on that topic.

Meanwhile, you may do the same with particular brands, and the third and final tab contains a list of "Sensitive" topics that can be restricted. Google recently announced the expanded categories, which include gambling and pregnancy, last week.

A "Home" button in My Ad Center additionally offers a carousel for reviewing recently encountered advertising. To "select which information can be used to tailor the ads you see on Google," go to "Privacy" and add/edit or disable demographic data like age, relationship status, and education.

In other cases, tapping the overflow menu in a Search, Discover, or YouTube ad will highlight the brand and topic, as well as provide the same plus/minus functionality. There's also a link to the broader My Ad Center, however, this bottom sheet is also called that and replaces "About this Ad." You can also view "Who paid for this ad" and what account categories were used to show you the specific advertisement, as well as "Who paid for this ad."