If you want to know how to find consumer trends, there are many, many ways to do so.
I recently published an article, titled, Holiday Shopping Trends for 2021: Google’s Top 100.
That article is, at least in my opinion, a good resource.
Here, I want to point you to another method: Insights, which is part of Google Ads.
That tweet links to a post on Google’s Ads and Commerce blog: Power Your Holiday Strategy With Helpful Insights.
That post, in turn, has a link to a Google Ads help page, titled, About the Insights Page (Beta).
Unfortunately, as I write this (November 29th, 2021), Insights isn’t necessarily available to all users of Google Ads. That’s because it’s in beta, and is only available to those enrolled in beta.
That said, finding the Insights page is fairly simple: If you have access to it, then in your Google Ads account, you go to All Campaigns > Insights–at least, that’s what the image below, which is taken from Google’s help page, implies.
Currently, there are 6 types of insights:
Learning how to find consumer trends, at least with Google Ads’ Insights, seems fairly simple, and I hope this upcoming feature helps you discover the trends you’re looking for.
Source: Google Ads
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