The advantages and disadvantages of a product are listed in the search snippet as Google changes results for product review pages.
“Product reviews often contain a list of pros and cons, which our research has shown to be popular with shoppers when making their purchasing decisions. Because of their importance to users, Google Search may highlight pros and cons in the product review snippet in Search results.” Google said in their latest blog update.
Structured data is also included with this version, however it’s not entirely necessary to be eligible for the new snippets.
Despite the fact that the new pros and cons of structured data is advised, Google claims it will attempt to include the data into the snippets automatically.
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