The length of video descriptions has significantly increased, giving TikTok producers more opportunities to make their material more search engine friendly.
TikTok is increasing the length of descriptions from 300 characters to 2,200 characters, according to a notification emailed to users.
“You can now type up to 2200 characters in your posts’ descriptions: This allows you to express more details about your creations, describing what your videos show, giving you the opportunity to get closer to your audience, generating more engagement while becoming more searchable and better recommended by TikTok to viewers,” TikTok said on their recent update.
TikTok is embracing this trend by enabling users to make their videos more search-friendly as younger generations use the app more and more as a search engine.
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