Creators that are a part of the YouTube Partner Program will be able to monetise Shorts videos as of the beginning of 2023.
Shorts will soon be monetizable, according to YouTube, and artists will keep 45% of viewership-related income.
YouTube is also extending the requirements for joining the YouTube Partner Program. This will make it possible for more content producers to be paid for both lengthy and short forms of content.
“By meeting a threshold of 1,000 subscribers and 10M Shorts views over 90 days. These new partners will enjoy all the benefits our program offers, including the various ways to make money like ads on long-form and Fan Funding,” Amjad Hanif, YouTube Vice President of Creator Products, said in their latest blog post on September 20, 2022.
A “fund” called Shorts on YouTube gives money to video producers for well-liked works. That’s not the same thing as a residual revenue stream, though.
“We expect the majority of our Shorts Fund recipients to earn more money under this new model, which was built for long term sustainability. Instead of a fixed fund, we’re doubling down on the revenue sharing model that has supercharged the creator economy and enabled creators to benefit from the platform’s success,” Hanif said.
This is an important development for YouTube creators who make money from their work. Shorts don’t have a clear road to monetization like long-form videos do, which enables creators to make money through advertising.
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