Yesterday (October 19th, 2021), Google’s Twitter channel had a tweet that links to a video:
The video is by Julius Fedorovicius of Analytics Mania.
In it, Julius walks you through some of the key steps of using the Comparisons feature of GA4.
And as I alluded to above, with Comparisons, you can compare different audiences.
You can compare different traffic sources (if that’s how you define your audiences), and in a roundabout way, do split-testing.
There are many, many features in GA4, and while Comparisons may not be the most popular, it is worth considering if it offers something you want to do.
We’ve written a number of articles about various aspects of Google Analytics 4, including how you can combine GA4 data with other data sources, which allows you to get a much bigger picture of things.
Source: Google Analytics Twitter channel
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