What Is SEMRush And How Do You Use It?

On the lookout for the best SEO Tool and wondering what SEMRush has to offer? Check out our guide on SEMRush, the different features offered, and how to use it.
SIA Team
November 3, 2023

Finding a list of keywords for your SEO campaign might be too much to handle, especially if you don’t know where to start. 

Search engine optimization might sound easy, but you have to consider a lot of things such as technicalities on how to get the right list of keywords or even just coming up with a list of keyword ideas, to get you started. That’s why keyword research tools are available, to make it easier for you. 

Today, we’ll talk about one of the more popular SEO tools called SEMrush.

What is SEMrush? How can SEMrush help us in ranking and getting a good conversion rate?

How can it help us in creating the best-performing content and avoid content issues?

Will it be able to help us with our SEO strategy?

What is SEMRush?

Semrush SEO Tool

SEMrush is a well-known SEO tool used for keyword research, competitor analysis, and Google Ads optimization. 

The tool is an all-in-one software that assists digital marketers and SEOs in optimizing their websites to increase organic search traffic.

With the help of the tool, you can also see how your site compares to your competitors. You will learn which keywords your competitors are using and how they are ranked for it. It will be much easier to stay on top of your competition and follow the latest trends with the wealth of data you get to receive.

Also, it helps achieve more data-driven decisions on which keywords to target for organic search and also help with Google ad campaigns for content quality that can help you achieve your goal.

Although SEMrush is used by some of the world’s largest internet marketers due to its wide range of advanced features, it is also ideal for beginners. You can easily navigate the platform and SEMrush  makes SEO much easier to understand, even if you have limited experience.

You can quickly identify patterns and trends in your specific niche by using this advanced SEO tool. This will allow you to assess your on-page SEO and determine which areas require optimization for more efficient lead generation.

To summarize, Semrush provides users with a wealth of data that can be used for; improving your website’s overall performance, tracking the most popular Google keywords, creating content that has a high likelihood of attracting visitors, identifying new link-building opportunities, and changing the technical elements of your website to improve search engine positioning.

Is Semrush A Free Tool?

Semrush pricing

Semrush  does offer a free version, but it is limited in terms of services and functionality. A free account allows you to do the following:

  • Create and manage a single SEMrush project
  • 10 daily keyword/competitor research inquiries
  • Tracking keywords (limited to 10 keywords)
  • Examine the first 100 pages of your website.

The free version lacks the same versatility and benefits as the paid version.

If you’re not sure whether you should go for the subscription plan of Semrush, you can test out their software for free for 7 days, meaning, a limited trial version.

Paid plans range from $119.95 to $449.95 per month, or $99.95 to $374.95 per month if paid annually.

They also have an enterprise plan for large brands that need more flexibility and customization.

What Is the Difference Between SEMrush and Google Analytics?

Google Analytics vs Semrush

The primary distinction between SEMrush and Google Analytics is that Google Analytics is an internal tool used to collect data and insights about visitors to a website. SEMrush, on the other hand, is an external tool for analyzing your website and researching your competitors’ websites.

What Is the Difference Between SEMrush and Ahrefs?

Semrush vs Ahrefs

Both SEMrush and Ahrefs provide keyword suggestions (based on phrases you enter) that can you can use for your SEO campaigns and as content ideas for blog posts that are likely to perform well in search results.

They will also advise you on how difficult it will be to rank for specific terms and phrases.

They will assist you in identifying websites to approach for backlinks.

They also allow you to perform a “SEO audit” on your website to see if there are any technical improvements you can make to improve your search results.

The primary distinctions between Ahrefs and SEMrush are as follows:

When compared to Ahrefs, SEMrush has a more accurate keyword difficulty data.

Ahrefs does not have a full Traffic Analysis competitor module, whereas SEMrush does.

SEMrush is also less expensive at the higher pricing tiers (Agency and Enterprise) than Ahrefs.

In terms of advantages, Ahrefs has a more detailed backlink analysis capability compared to SEMRush.

Key Features of SEMRush

Semrush features

Now that you have a better understanding of what SEMrush is and how it works, let’s get into the specific features you can use to boost your overall search rankings.

SEMrush offers dozens of features to users, but choosing the best ones can be difficult if you are new to the software.

It gives you an easier way to identify the features you can use according to your field of interest. 

For SEO you can use these following features:

  • Keyword Overview
  • Organic Research
  • Keyword Magic Tools
  • Keyword Gap
Semrush keyword features

For content, the features you can use are:

  • Content Marketing
  • Content Creation and Distribution
  • Content Optimization
  • Content Marketing Analytics
Semrush content features

For market research, these following features can be used:

  • Competitor Analysis
  • Market Analysis
  • Paid Advertising
  • Competitor PR Monitoring
Semrush competitive analysis features

For advertising, these features can be used:

  • PPC Keyword Research
  • Website Monetization
Semrush PPC and Ads features

For SMM and SERM, there is a Social Media Management feature for use.

Semrush Social Media Marketing features

Position Tracking

SEMrush’s most powerful feature is widely recognized as position tracking. It can be used to check a website’s daily rankings based on a custom set of target keywords. You will obtain the data required to analyze your SEO and PPC performance by using all of the different reports (tagging, sorting, filtering, exporting, and so on).

Position tracking provides the following benefits:

  • Tracking of keywords and domains
  • Comparisons of geographical locations
  • Types of project devices
  • Local competitor identification and SEO tracking
  • Snippet reports highlighted (great for finding featured snippet opportunities)

On-Page SEO Checker

The On-Page SEO Checker feature shows users a list of things they can do to improve the search rankings of their website’s pages. This list includes keyword suggestions, on-page SEO ideas, backlink probability, target content length, and much more.

All of these suggestions are based on a target keyword analysis of the top real-time competitors in your niche.

SEO Content Template

This feature is intended to assist you in creating content that contains a high number of LSI keywords.

This feature is ideal for content writers who require assistance in creating SEO content. Based on target keyword analysis, it generates a template with suggestions for what to include.

SEMrush will automatically generate a template for creating SEO-friendly content after you enter a specific keyword.

The template includes the following items:

  • Suggestions for text length
  • Overview of Readability
  • Keyword suggestions for support
  • Possibilities for backlinks
  • Discover how and where your competitors are using the target keywords.

Organic Traffic Insights

SEMrush has a feature called “Organic Traffic Insights” that attempts to simulate the keyword-level data we used to get from Google Analytics.

The Organic Traffic Insights feature displays a comprehensive dashboard that includes data from your Google Search Console, Google Analytics, and SEMrush accounts.

This dashboard contains a wealth of useful information including sessions, click-through rate, organic keyword volume, SEMrush rankings, Google Search Console rankings, and much more.

You can use this data to determine which keywords GA (Google Analytics) did not provide, and to cross-reference the various data sources. When you’re finished, you’ll see the big picture of your website’s organic search performance.

Site Audit 

Using SEMrush’s Site Audit feature is one of the best ways to get an estimate of your website’s health. 

This feature displays a categorized list of issues that explains which areas of your website are underperforming. When you fix the issues on the list, your website’s SEO efficiency will improve. 

From duplicate content and broken links, to crawlability and HTTPS implementation, the technical analysis covers it all. 

You can also use this tool to identify errors that are harming your search engine ranking such as: duplicate content, crawl errors, SSL problems, missing headers, and slow-loading content.

The site audit tool scans your entire website and provides improvement suggestions for each page. It not only tells you what to do, but also why you should do it. It explains the reasoning behind each recommendation with each suggestion.

Among these suggestions are: Providing ALT attribute to broken images, length of content, overusing of keyword, which keywords to add, adding the tags if necessary, how to improve meta tags and meta description, internal linking strategies, which websites to include as backlink source, and many more.

Keyword Magic Tool

The Keyword Magic Tool is probably Semrush’s most popular tool for keyword research. It can be used to analyze specific niche topics, track semantically related keywords, and determine which keywords could improve the overall SEO of your website.

SEMrush’s database contains over 20 billion keywords, so this feature provides you with a comprehensive table that includes specific subgroups categorized by similar search terms.

Keyword Gap Analysis

You can use Keyword Gap Analysis to get a detailed comparison of your top five competitors’ keyword profiles. You can see the best opportunities for each individual website, how many keywords overlap, which keywords can be found on all five websites, and more, by entering the domain and keyword.

This type of data can be useful when developing SEO strategies and campaigns because it provides real-time insight into which niche keywords are trending. You will know which SEO efforts to prioritize once you understand what your competitors are doing.

This analysis will also provide you with keywords that are unique to your domain, allowing you to identify keyword gaps in your competitors’ campaigns.

Keyword Overview

Simply enter a keyword into the Keyword Overview tool to see the following results:

  • Volume: The total number of users who search for the same keyword.
  • KD: It stands for keyword difficulty, and it refers to how difficult it is to rank a website for a specific keyword.
  • Com: The keyword’s competition.
  • Trend: The keyword’s trend.

Keyword Alert

For the longest time, digital marketers had to manually check which keywords had risen or fallen in rank over the previous few weeks, which can be extremely time-consuming.

The Keyword Alert tool addressed this issue by providing users with an advanced alert system that notifies them of any changes to their rankings. SEMrush sends you an email whenever a keyword ranking in your report changes.

Keyword Tagging

The Keyword Tagging tool is used to monitor the growth metrics of your individual tag groups. This includes the percentage of visibility, traffic estimates, average position, and share of voice. This feature is excellent for determining the visibility of your tagged keywords.

Domain Overview

This feature provides you with quick access to information about your website’s online presence via a variety of overview metrics.

You will see paid search traffic, organic search traffic, backlinks, and other things. You can further analyze the data after receiving the overview by opening the module-specific reports.

The Domain Overview tool is excellent for quickly determining the strengths and weaknesses of your top competitors and determining which areas of your website should be optimized.

Traffic Analytics

The Traffic Analytics feature is essentially a sophisticated market research tool that estimates your website’s desktop and mobile traffic. You can use this tool to assess the potential of a new market and devise an effective media buying strategy.

The main advantage of this feature is that you will be able to see where your traffic is coming from, how your visitors interact with the website, and which devices they are most likely to use.

Professional marketing managers, researchers, and sales teams will find Traffic Analytics extremely useful.

Link Building

The Link Building feature is excellent for users looking for new link-building opportunities in their niche. You will also receive an advanced interface through which you can create an outreach campaign to attract backlinks.

The feature includes four different tools, which are as follows:

  • Backlink Analytics
  • Backlink Audit
  • Link Building Tool
  • Bulk Analysis 

Project Dashboard

The Project Dashboard displays a consolidated view of the most important data and information generated by SEMrush.

You can connect your current projects and the dashboard will generate data widgets from the other features, giving you a comprehensive view of your project’s performance.


SEMRush is a one-stop shop for all of your Search Engine Optimization needs. It contains a plethora of features that can propel your website to the top of the SERPs.

SEMRush allows you to conduct proper keyword research, create content for your blogs, analyze competitors, and check data analytics and backlinks. It also assists you in comprehending and managing your social media traffic. It keeps you up to date on your website’s strengths and weaknesses, allowing you to understand what works and what doesn’t.

SEMRush does have some drawbacks such as high prices and being difficult to understand for beginners. However, once you become acquainted with it, you will realize that the ROI is much higher.

Without a doubt, SEMRush is a powerful tool. However, it can only provide you with data and a lot of information; you must ultimately analyze, decide, and develop a successful SEO strategy. As a result, you should start with a free trial and thoroughly test each feature. Purchase the subscription once you are completely satisfied; you will not be disappointed.