If you’re an aspiring (or current) creator–whether you’re an artist, writer, photographer, vlogger, speaker of a great message, singer, musician, dancer, magician…the list goes on–you probably want people to see or hear your message.
Well, you’re in the right place.
Yesterday (October 28th, 2021), Google for Creators released a video titled 5 Tips to Grow an Audience on Any Platform.
In that video, established blogger Ryan Robinson of RyRob.com gives 5 principles for growing an audience.
Principle #1: Video Helps Convey the Human Side of You
Sure, written content is valuable, but sometimes, video can help convey your personality.
Principle #2: Get Featured in Industry Publications
You can do guest blog posts and otherwise be featured on other sites, channels, blogs, etc. where members of your target audience hang out.
Principle #3: Offer Content With Value
Well, I think most people know this one. Create content that fulfills the promise that’s implied in the title (of your video, article, post, slide presentation, etc.).
Principle #4: Have a Great Intro
You only have a few seconds to make a good first impression.
I’ve written elsewhere about the importance of gaining and maintaining attention, and that comes into play here.
You want your headline, or title, to grab the attention of your audience. (A good thumbnail or featured image helps, too.)
Here’s a side tip: think of the goal of your title or headline to do one thing only–to get the click…
…then, the goal of your first content sentence (or first words/frames in a video) is to get people to read (or watch) the next sentence…and the next…and so on.
Principle #5: Comment in Online Forms
Be a participant outside of your blog or channel. (Of course, also comment and contribute on your own platforms, but also, contribute outside of those.)
This can help contribute a steady trickle of traffic to your site and videos.
These 5 principles will definitely help you to grow an audience, whether that be viewers, subscribers, email subscribers, followers or whatever relevant metric you use.
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