Category: News

By Marie Aquino
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November 14, 2025
This week in search and AI, we’re seeing major shifts across the entire discovery ecosystem—from how brands appear in AI-generated answers to how platforms police spam, measure visibility, and assist advertisers with smarter tools. Conductor released its 2026 AEO/GEO Benchmarks Report, offering new data on how often brands surface inside AI responses across industries. Google […]
By Marie Aquino
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November 7, 2025
This week’s news updates highlight how AI-driven search is reshaping the fundamentals of visibility. Google’s latest discussions shed light on how AI Mode now evaluates and recommends businesses, shifting discovery from simple keyword matching toward multi-step reasoning and contextual understanding. Meanwhile, Google is retiring certain lesser-used features and structured data types, signaling a continued move […]
By Marie Aquino
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October 31, 2025
It’s been a relatively calm week in the world of search and AI, but still one worth noting. Google introduced Query Groups in Search Console Insights, giving SEOs a smarter way to view query data, while Alphabet’s Q3 2025 earnings showcased how deeply AI is now woven into Google’s search ecosystem. And on a more […]
By Marie Aquino
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October 24, 2025
This week in search and AI, Google’s reporting tools hit a temporary snag while OpenAI made headlines with another major product release. From Search Console data delays and crawl report glitches to the launch of ChatGPT Atlas, a browser designed around AI-assisted browsing — it’s been a quieter week overall, but one that highlights how […]
By Marie Aquino
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October 17, 2025
This week, Google executives opened up like never before — and the result was a gold mine of insight into where Search is headed. Liz Reid (Head of Google Search) discussed trust, ads, and the web’s evolving role in an AI-powered world, while Robby Stein (VP of Product) revealed how AI Mode came to life […]
By Marie Aquino
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October 10, 2025
This week in search has been a busy one, with big moves shaping both AI and regulation. Google is expanding AI Mode globally, bringing its conversational search experience to more countries and languages. At the same time, a new study sheds light on how AI citations actually work—showing that brand-controlled sources, location, and context all […]
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