Category: News

By Marie Aquino
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December 26, 2025
This week’s roundup arrives in the middle of a noticeably active period in search. Google’s December 2025 Core Update is still rolling out, and early impacts are becoming harder to ignore as volatility intensifies across many sites and verticals. At the same time, Google continues to push forward on its AI-first search vision—expanding Gemini 3, […]
By Marie Aquino
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December 12, 2025
After a stretch of relatively quiet weeks, search and AI came roaring back to life. Google officially rolled out the December 2025 Core Update, triggering noticeable volatility and renewing conversations around how rankings are evolving — especially alongside Google’s confirmation that smaller, unannounced core updates happen continuously. At the same time, Search Console saw meaningful […]
By Marie Aquino
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December 5, 2025
The last month of 2025 rolls in, and with it is another big week in search and AI — with changes rolling out across both tools and the underlying landscape. Google Search Console is testing a new AI-Powered Configuration tool to build custom reports with natural-language prompts, while globally Gemini 3 and Nano Banana Pro […]
By Marie Aquino
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November 21, 2025
This week in search has been anything but quiet. Google rolled out major enhancements across Search and Search Console — from Gemini 3’s debut inside AI Mode to new travel-planning features that push agentic workflows even further. Site owners also get two valuable reporting upgrades in Search Console: a Branded Queries filter and Custom Chart […]
By Marie Aquino
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November 14, 2025
This week in search and AI, we’re seeing major shifts across the entire discovery ecosystem—from how brands appear in AI-generated answers to how platforms police spam, measure visibility, and assist advertisers with smarter tools. Conductor released its 2026 AEO/GEO Benchmarks Report, offering new data on how often brands surface inside AI responses across industries. Google […]
By Marie Aquino
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November 7, 2025
This week’s news updates highlight how AI-driven search is reshaping the fundamentals of visibility. Google’s latest discussions shed light on how AI Mode now evaluates and recommends businesses, shifting discovery from simple keyword matching toward multi-step reasoning and contextual understanding. Meanwhile, Google is retiring certain lesser-used features and structured data types, signaling a continued move […]
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