Category: News

By Edgar Allan Abuan
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January 17, 2025
In this week’s news, Google Ads has unveiled new barcode and QR code formats for promotions, enhancing the way customers can redeem offers both online and in-store, while also sparking rumors of a potential “Search Max” feature within the platform; additionally, the company has updated its advertising policies for children and teenagers to improve clarity […]
By Edgar Allan Abuan
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January 10, 2025
This Week’s Highlights: John Mueller from Google clarified that URLs can be in either uppercase or lowercase without significant impact, but he advised maintaining consistency in format to avoid SEO issues. In other news, Google has introduced Daily Listen, an experimental feature offering concise audio summaries of news in five minutes or less. Meanwhile, Microsoft […]
By Edgar Allan Abuan
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January 3, 2025
As the New Year approaches 2025, Google is reviving its Tag Assistant tool to improve tracking tag management for marketers. Additionally, Google Ads is set to launch a significant AI initiative aimed at transforming search marketing through advanced machine learning for better ad optimization. A recent screenshot from Google Search Console highlights how the URL […]
By Edgar Allan Abuan
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December 27, 2024
As December 2024 draws to a close, Google has completed its spam update rollout that began on December 19 and concluded on December 26, marking the third spam update of the year. In total, Google implemented seven algorithm updates in 2024, including four core updates and three spam updates, with the March core update being […]
By Edgar Allan Abuan
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December 20, 2024
As we approach the third week of December, Google has launched the December 2024 spam update, which aims to enhance spam detection and follows the recent completion of the December core update, marking a significant effort to combat unhelpful content. Additionally, Google introduced its new AI model, Gemini 2.0 Flash Thinking Experimental, which focuses on […]
By Marie Aquino
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December 13, 2024
Here we were, thinking it would be quiet for the next couple of weeks but then, Google releases another core update, just a week after the completion of the November 2024 Core Update. Not only that, updates to Search Console reports have also been released. That and more in this week’s notable SEO news. Read […]
By Marie Aquino
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December 6, 2024
And just like that, we are in the final month of the year 2024. The November 2024 Core Update has finally finished rolling out and other than that, everything is quiet in the SEO space. Still busy and in holiday mode after Thanksgiving and Black Friday? Perhaps. Would the next couple of weeks be busy […]
By Marie Aquino
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November 29, 2024
More than two weeks later and the November Core Update is still rolling out. People are reporting more volatility, does this mean it is on its tail-end now? We can only wait and see. Aside from that, Google is facing another legal battle, this time, in Canada. Read more about it in this week’s SEO […]
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