Category: News

By Marie Aquino
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October 17, 2025
This week, Google executives opened up like never before — and the result was a gold mine of insight into where Search is headed. Liz Reid (Head of Google Search) discussed trust, ads, and the web’s evolving role in an AI-powered world, while Robby Stein (VP of Product) revealed how AI Mode came to life […]
By Marie Aquino
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October 10, 2025
This week in search has been a busy one, with big moves shaping both AI and regulation. Google is expanding AI Mode globally, bringing its conversational search experience to more countries and languages. At the same time, a new study sheds light on how AI citations actually work—showing that brand-controlled sources, location, and context all […]
By Marie Aquino
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October 3, 2025
Search keeps evolving, but one thing is clear—there’s no single path forward. This week, we got rare insights from Google’s own Liz Reid, who emphasized that the blue link is far from dead, even as AI reshapes how people search and interact online. Google is also making AI Mode more visual, expanding beyond text into […]
By Marie Aquino
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September 26, 2025
The August 2025 Spam Update has finally wrapped up, but the dust is far from settled. After weeks of turbulence, SEOs are reporting mixed outcomes: some sites hit hard by thin content or spammy tactics continue to struggle, while others are seeing signs of recovery. At the same time, reporting tools remain shaky, with impression […]
By Marie Aquino
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September 19, 2025
We’re now three weeks into the August 2025 Spam Update, and its effects are still rippling through SEO and site performance. Across forums, tracking tools, and Search Console, SEOs are reporting volatility: ranking swings, traffic drops, indexing delays, and strange shifts in impression and average position metrics. With Google limiting the “results per page” setting, […]
By SIA Team
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September 17, 2025
Google appears to be testing the removal of the long-standing “100 results per page” option in Search. For years, users could force 100 results on a single results page using the &num=100 URL parameter, but as of early September 2025, that parameter no longer works. Instead, results are capped at the default setting—usually 10 results […]
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