Category: News

By Edgar Allan Abuan
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February 21, 2025
With February past its midpoint, Google is rolling out a suite of new AI-powered features designed to enhance the user and merchant experience. Google Business Profiles now allow users to generate AI backgrounds for Google Posts within the Maps app, as announced by Victoria Kroll. In Google Ads, digital marketing expert Brent Neale has spotted […]
By Edgar Allan Abuan
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February 14, 2025
As February reached its second week, Google has addressed common inquiries about Performance Max by providing detailed responses based on insights from webinars, advertiser roundtables, and account team interactions. In addition, Chrome is launching a preload feature that allows users to load search result pages in advance when they enter search terms in the address […]
By Edgar Allan Abuan
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February 7, 2025
In the first week of February, Google made headlines with these developments: the internal testing of its new “AI Mode” for Search, designed to provide more interactive and conversational information retrieval powered by Gemini 2.0; the introduction of direct consultation scheduling with Google Ads specialists for select advertisers to optimize tracking configurations; and Google’s Gary […]
By Edgar Allan Abuan
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January 31, 2025
As the last week of January approaches, Google has launched an experimental feature called “Ask for Me” within its Search Labs initiative, allowing AI to make calls on behalf of users to local businesses for service inquiries. While this innovation aims to enhance user experience, it has sparked debate over the decision to limit negative […]
By Edgar Allan Abuan
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January 24, 2025
In the Google Sphere news, Google has announced key updates: Enhancements to Google Ads Performance Max provide advertisers with greater flexibility and improved reporting tools, while Search Terms are now labeled as ‘Private’ for less frequent queries, enhancing targeting. Additionally, Google Analytics 4 introduces Cross-Property Report Copying, simplifying report management and boosting efficiency. Latest Enhancements […]
By Edgar Allan Abuan
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January 17, 2025
In this week’s news, Google Ads has unveiled new barcode and QR code formats for promotions, enhancing the way customers can redeem offers both online and in-store, while also sparking rumors of a potential “Search Max” feature within the platform; additionally, the company has updated its advertising policies for children and teenagers to improve clarity […]
By Edgar Allan Abuan
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January 10, 2025
This Week’s Highlights: John Mueller from Google clarified that URLs can be in either uppercase or lowercase without significant impact, but he advised maintaining consistency in format to avoid SEO issues. In other news, Google has introduced Daily Listen, an experimental feature offering concise audio summaries of news in five minutes or less. Meanwhile, Microsoft […]
By Edgar Allan Abuan
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January 3, 2025
As the New Year approaches 2025, Google is reviving its Tag Assistant tool to improve tracking tag management for marketers. Additionally, Google Ads is set to launch a significant AI initiative aimed at transforming search marketing through advanced machine learning for better ad optimization. A recent screenshot from Google Search Console highlights how the URL […]
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