You may know that you can use Pinterest to drive sales, but how?
What are the best ways to do this?
Well, while every business model has to have a marketing plan to match it and it’s audience, you can probably benefit from the 5 sales-driving tips listed here.
Pinterest Business has a Twitter channel called Pinterest Business, and a few days ago (December 3rd, 2021), they tweeted this:
That tweet linked to this article: 5 Ways to Use Pinterest to Boost Your Holiday Sales, According to a Company Insider.
The second paragraph of that article makes a very interesting statement (and I paraphrase): Pinterest pins can last for years, whereas posts on platforms may only last for days and months.
That is, even years after a pin is made, potential customers may still find it.
The article featured Pinterest’s head of mid-market and small business sales, Bill Watkins.
He gave 5 tips:
Become a verified merchant so that your items become “shoppable.”
This one’s obvious, as Pinterest is an image-oriented platform.
This has to do with uniqueness and standing out, since that tends to draw attention.
This one’s interesting. I’m sure you know that shoppers care about whether a brand supports a certain ideal, value, movement, such as “responsibly sourced,” or ‘women-owned’. Well, you can do that with Pinterest, using the merchant details tool.
Pinterest’s small business programs provide workshops to help businesses grow.
In addition to these 5 tips, I’d like to offer a few articles that we, at SEO Intel, have for you.
Perhaps the other article we have that’s most similar to this one is “How Can Businesses Use Pinterest?” 3 Insights From Pinterest’s Global Head of Marketing.
At the time I’m writing this, it’s December 7th, 2021, but regardless of the holiday or year, I think this article has some principles that will always apply: Pinterest Marketing 2021: Pinterest Launches 1-Page Holiday Guide for Businesses.
If you’re a solopreneur who would like some inspiration, I believe you’ll find that, and a few tips, here: Google Interviews Kelly Ballard: Millions of Monthly Views on Pinterest.
So, if you want to know how to drive sales on Pinterest, the 5 tips mentioned above will help solidify your presence, which can have both direct and indirect impacts on your sales growth.
Source: Pinterest Business