When it comes to machine learning and communications, Pinterest has taken a step to ensure that it’s a positive platform.
That tweet links to an article titled, How Pinterest Powers a Healthy Comment Ecosystem With Machine Learning.
Machine learning solutions were introduced in March. These solutions were aimed at detecting ‘policy-violating’ comments before they were reported. Since then, Pinterest has seen a 53% decline in report rates.
The article goes on to show, briefly, an overview of how Pinterest did this.
Switching to a slightly different topic, Pinterest is, in my opinion, one of the more underused social media giants of the digital marketing world.
Actually, in a marketing context, to say that Pinterest is a ‘social media’ site is a bit limiting. Yes, it is a social media site, but it’s not just that: it’s also a product search engine.
Yes, it is, and if you didn’t know that, I hope a light bulb has turned on for you.
You can sign up as a verified merchant and use these 5 tips to increase sales.
And if you’re a video creator, you’ll soon be able to share your videos on Pinterest. (News: Pinterest recently acquired video creation app Vochi.)
So, if you want to market on a positive platform, one that uses machine learning and AI, Pinterest is one to consider.
Source: Pinterest Engineering