Earlier today (December 1, 2021), the Google Search Central Twitter page had a tweet:
The tweet linked to a post on the Google Search Central blog, titled Product Reviews Update and Your Site.
Basically, the aim of these reviews updates is to better reward higher-quality reviews, and to discourage thinner reviews that are merely product summaries.
I happen to know, from first-hand experience, that product review content, when done well, can be a profitable way to inform potential customers.
You want to give, rather than get, and to find out what I mean by that, I’d consider the book The Go-Giver: A Little Story About A Powerful Business Idea. (Here’s the secret: provide value.)
The aim, in my opinion, has to be on providing utmost value to the potential buyer, and you do this by providing information that is either not found anywhere else, or would take a while for the searcher to find.
That means, you have to go beyond just a simple product summary.
The most authentic product reviews are ones where the writer (or filmographer or otherwise, the content creator) is the one reviewing the product first-hand (or, at least reporting directly from someone else’s experience).
For software, courses, and SaaS solutions, product reviews are a bit easier to do, because you can make screen capture videos.
You also want to include good visuals and tips.
And also, there’s no such thing as a product that’s 100% perfect 100% of the time for 100% of the situations. So, I’d encourage sincerity: if you find that the product has any technical or usage limitations, mention that. Then, your review will convey a sense of honesty, and will be more trusted.
(Plus, more satisfied customers.)
Do that, as well as read The Go-Giver and Product Reviews Update and Your Site, apply what you learn, and I think Google’s December 2021 product reviews update will bode well for you.
Source: Google Search Central Twitter
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