Reach More People With Bing News PubHub

Bing News PubHub is now part of Bing Webmaster Tools. Verify your news site, reach more people, and give your news and articles the exposure it deserves.
Marie Aquino
February 9, 2022

Are you a news publisher looking to reach more people? Check out Bing’s News Pubhub, which is now part of the Bing Webmaster Tools.

With Bing’s PubHub, news publishers will be able to deliver content to Microsoft Start users on Bing and News and Feed. Aside from those, Bing also helps get the content in front of people using Windows 10/22 and Outlook through the Outlook News Connector.

By submitting your content through the Bing Publisher Network, you can expand your reach and give your news and articles greater exposure.

Here are the criteria that Bing News uses in evaluating sites for the Bing Publisher Network:

Newsworthiness – Reporting on timely events and topics that are interesting to the people using our services. Content that does not focus on reporting, such as how-to articles, job postings, advice columns, product promotions, is not considered newsworthy. Similarly, content that consists strictly of information without including original reporting or analysis, such as stock data and weather forecasts, is not considered newsworthy.

Originality – This includes unique facts or points of view. Faced with numerous sources frequently reporting similar or identical content, originality or uniqueness becomes a critical way to determine the value to a user of an individual story.

Authority –News sites with authority maintain the highest level of trust and respect from our users. Submissions must identify sources, authors, and attribution of all content.

Readability –Content containing correct grammar and spelling and that keeps site design easy for people to navigate. Advertising should never interfere with the site experience.

Think your site fits the criteria and ready to get rolling?

To get started, your site has to be added verified in Bing Webmaster Tools. This article has a section on verifying your site in Bing Webmaster Tools, in case you have not yet.

After verifying your site, all you need to do is to complete the details for Bing News Pubhub.

After verification, you will then have access to the Bing Publisher Network and and can get started with submitting your content.