Templates boost, and Other New Features are Available for Instagram Reels

Instagram is introducing fresh methods for creating, sharing, and boosting interaction with Reels.
SIA Team
July 23, 2022

Reels now has improved remixes, new templates, automatic conversion of video postings to Reels, and the capacity to boost Reels as advertisements.

The first update is the Reels’ remix function, which enables users to respond to videos from other users. Users can now remix public images and capture their responses to them on a Reel. Users can select a green screen, split screen, or picture-in-picture reaction view from the new remix layouts. The ability to insert their recording after the original clip will allow them to avoid having both pieces of content play at once for the first time.

It also has an update to Reels that may now be made using templates, which already have placeholders for audio and video so that users can add their own pictures or video clips. Users may simultaneously capture video using their phone’s front and back cameras through a new Dual template.

All videos uploaded to Instagram that are under 15 minutes long are automatically turned into Reels but only new videos are affected by this change. Less than 15-minute old videos will continue to be posted as videos.

Also, Reels on the Instagram app can now be promoted by businesses by turning them into advertisements. This presents a chance to increase views and engagement more quickly. But a Reel can only be boosted if it contains only original material, is under 60 seconds in length and was shot in the 9:16 (vertical) aspect ratio.

Reels that have been promoted show up in the Explore page, Reels tab, Stories, and Instagram’s main feed.