SEO is just one traffic source and in order to grow your business, tapping into other traffic sources is a must. There’s PPC, Ads, Social Media, etc.
One social media channel that has become very popular for users that beat Google in a 2021 traffic ranking report. TikTok. If your brand is not yet on TikTok, then you are missing out.
TikTok has just recently released TikTok Instant Page which is a lightweight landing page within TikTok that is said to be 11 times faster than standard mobile pages.
This helps introduce your brand, product, service, directly from a TikTok video, without the need for the users to click on a link to lead them to your site, which some people may not find too appealing.
In this current generation where attention spans are lower and speed is important, it is a very useful feature that one can take advantage of.
Within the Instant Page, users are able to view videos and images, swipe through carousels, or click on buttons to view other destinations, all while still being on Tiktok and not leaving the app.
The pages are also easy to build and customize according to your brand, products, services.
While it does less compared to having users click on your link and lead them to your site where they can explore more, it targets the generation of Tiktok users that prefers things to be fast and uncomplicated.
For more details on this new feature and how it works, check out the release.
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