The Factual, a news rating company that rates media bias and credibility, has a deal to be acquired by Yahoo. Yahoo will use this score to give users more information about the accuracy and dependability of the content they are consuming.
“The acquisition continues Yahoo’s commitment to bringing trusted news and information to its nearly 900 million consumers worldwide and builds on the company’s future vision of news,” Yahoo said in their Press Release on September 6, 2022, however the financial terms of the deal were not disclosed.
Yahoo calls its scoring system a “first of its kind analysis of news stories” when compared to the fact-checking tools offered by Google, Facebook, and YouTube.
“The combination of Yahoo’s journalism and our publishing partners’ content with The Factual’s news rating algorithm will bring a new level of transparency to Yahoo users, enabling them to make informed decisions on their news sources,” Matt Sanchez, President and GM of Yahoo Home Ecosystem, said in the Press Release.
It is said that over 10,000 English-language articles are currently scored by The Factual each day, and rankings are delivered via a daily newsletter and a website that displays real-time trending topics.
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