If you’ve been looking for a YouTube keyword search tool, YouTube is working on one that will probably give you data that you might not be able to get from other keyword tools.
On November 25th, 2021, the Creator Insider YouTube channel had a video that previewed this upcoming tool:
Almost every content creator (at least for text and video content) knows the importance of researching, and specifically, doing keyword research.
The exciting thing about Search Insights (which, by the time you’re reading this, will hopefully be fully released) is that it’s from YouTube. That’s good because you know that the data you’re getting is from the source (although aggregated and probably an approximation).
As said in the video:
“We heard feedback that creators want to know what their audiences are looking for, because it will help them create more relevant content and help to create content that resonates with the audience and viewers interests.”
Well, of course. (Actually, when I heard this, I wondered why this wasn’t done sooner.)
“…with this launch, we will now give creators the opportunity to see parts of what’s been searched in the last 20 days, and know that all of these insights are in aggregated form, so you won’t be able to track individual searches for individual users.”
This tool gives you a glimpse into the search demands of 2 audiences: yours, and the wider YouTube audience:
“There will be two parts for this particular experiment, number one: there will be an ability to see what your audience and your channel viewers are looking for on YouTube.
“And second, there will be the ability to look at viewer searches for any keyword, for thousands of topics on YouTube.”
If you’ve been looking for a YouTube keyword search tool, Search Insights may be what you need.
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