SEO for Small Businesses: Essentials from Google’s Search Experts

SIA Team
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August 4, 2025
In a recent episode of Search Off the Record, Google’s Search Advocates John Mueller and Martin Splitt broke down SEO basics tailored for small businesses and developers. Designed as a non-technical introduction, the episode covers goal setting, content strategy, and when bringing in professional help makes sense. Here are the main takeaways from the episode: […]

Critical On-Page Factors: Where should you place your keywords?

SIA Team
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July 22, 2025
What are the most important on-page factors in SEO that you definitely must include?

What To Do After A Core Update (Post June 2025 Core Update Edition)

SIA Team
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July 21, 2025
Google officially concluded the June 2025 Core Update on July 17, 2025, after nearly 17 days of intense SERP volatility. As with all broad core updates, Google’s goal remains clear—reward helpful, people-first, authoritative content, while demoting thin, low-quality, or misleading pages. This update has been impactful, reshaping the landscape of search results with noticeable shifts […]

How to Succeed in Google’s AI-Powered Search: Strategy, Compliance, and Technical Readiness

SIA Team
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May 29, 2025
As Google Search continues to evolve with features like AI Overviews and AI Mode, content creators, SEOs, and publishers are being urged to rethink how they create and optimize content. In response to growing questions and industry shifts, Google has officially released updated guidelines to help website owners succeed in this AI-powered search environment—offering practical, […]

What To Do During A Google Search Algorithm Update?

Marie Aquino
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April 25, 2024
Do algorithm updates put you in a panic? Don't know what to do during a ranking update? Learn all about ranking updates straight from the Google Search team

What Are Featured Snippets And How Do You Get Them To Show Up?

SIA Team
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March 16, 2024
Whenever we do a search on Google, different types of results usually show up. Aside from the organic search listings, we will notice a knowledge panel, blue links below listings, a video snippet, carousel snippets, and snippets with images. These different types of results led us to talk about Rich Snippets the last time, in […]

Image Optimization: All you Need to Know

SIA Team
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March 9, 2024
Image optimization is a known SEO practice. Here are 11 must-know image optimization tips.

Long-Tail Keywords And Maximizing SEO Strategies

SIA Team
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March 1, 2024
Here's all you need to know about long-tail keywords to optimize your content for maximum growth.
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